September 1st, 2009
Twitter and Facebook are social networking utilities that connect you with others who are interested in what you have to say. And, guess what? They’re not just for individuals to stay in touch with family and friends — along with blogs, they are effective business tools for reaching out to customers and clients as well. And, as we all know, without our clients and customers, our businesses simply wouldn’t stay afloat. Social networking tools can also help to build brand recognition and promote your business.So consider these great ways to use Facebook and Twitter to help promote your business:
- Create a good profile. Your profile on Facebook or Twitter is where people get a snapshot of who you are and what you’re all about. Use this to your advantage. Post a good quality picture of yourself or your business logo and be sure to include a link to your website. Provide as much detail as you feel comfortable with, and keep the profile updated!
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August 17th, 2009
Although Twitter has been around for years, it’s really experienced a growth in popularity in 2009. As a result, there are more and more applications being created which are designed to enhance and augment Twitter and to cater to special interests and audiences. Businesses, too, are discovering the value of interacting with clients and customers through Twitter, and are finding it to be a new tool in marketing and promotional strategies. This list of Twitter apps is aimed at businesses who want to grow and monitor their social media campaigns via Twitter.
Managing Twitter Accounts and Posts
- TweetDeck is a great application for Windows, Mac, and Linux users which allows you to track any number of Twitter accounts by mentions, news, friends, and a lot more. You can also tweet directly from the dashboard.
- UnTweeps lets you unfollow folks who haven’t posted lately.
- My Cleenr is a similar app to clean your contact list up.
- HootSuite, a browser based Twitter account manager.
- Tweetlater and Twuffer both let you compose tweets and schedule them for later posting.
- Tweetie manages your Twitter account on your iPhone.
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July 23rd, 2009
Blogging has come a long way since it’s early days in the late 1990s, when the term "blog" was coined from the phrase "web blog". Early blogs were primarily of a personal nature. An individual would keep an online journal of his/her thoughts on life, or about a particular passion, and anyone who happened to wander by could read their viewpoints.
What made (and makes) blogs different than regular websites, however, is the ability of the reader to respond to posts, which allows for the potential of interaction and dialogue about subjects of interest. Because of this, personal blogs have evolved into a variety of different speciality genres, if you will, from travel blogs to music blogs to political blogs to ….well, you name it.
Along with the transformation of personal on-line journals to niche topic forums, blogs have also become more public as government agencies, non-profit groups, corporations and businesses have seen the value in being able to share information about their organization’s culture, products, services, or viewpoints and to hear back from their clients and customers. In this way, blogs have become an important part of a business’ overall public relations or marketing strategy.
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