Social Media Management. Get social!
What the heck is social media and what does it have to do with my business or marketing program?
Social media is a term applied to a wide range of websites and software that allow people (and businesses!) to communicate and share with each other, sometimes instantaneously. Facebook, MySpace, Twitter, LinkedIn, Delicious, YouTube, Flickr, Digg and a wealth of blogs are all part of the social media network.
All over the world, people are talking. And they could be talking about you. Let us help you get social!
Whether you need to launch a social media program, post relevant tweets on Twitter, target a new product on Facebook, or respond to inquiries from your website, we can develop and coordinate your social media campaign. Our services include:
Developing a Strategy
- finding and tracking mentions of you or your company onlin
- identifying your target markets and goals
- establishing social media accounts for you or your business
- establishing or upgrading a blog for you or your business
- developing an overall social media strategy including when, where, what, and how best to communicate
- listing your blog in appropriate blog directories and assuring that appropriate feedback mechanisms are in place to notify directories of new content
Engaging your customers or clients
- Maintaining and creating content for your blog based on your goals
- Researching, creating , and communicating network and blog posts to your social networks
- Monitoring your social media accounts for direct messages and mentions
- Responding to enquiries, questions, or direct posts on your behal
- Scanning online conversations to join on your behalf
- Ensuring that your blog and website have options for social sharing
- Writing and disseminating news releases and articles
- Participating in relevant online forums on your behalf Integrating your media strategy
Integrating your social accounts and blog communications
- Integrating your social media strategy with any offline events and marketing
- Scanning relevant sites related to your niche for potential news, articles, or links
- Identifying opportunities online for participation and posting across social media
- Establishing analytics for your blog
- Tracking blog statistics relating to new content and social media networking
- Tracking mentions and referral
For a quick start, see our Social Media Management Kit
